Anja Hendel

In one sentence: What motivates you?

All the beautiful ideas and products built by diverse self-organized teams.

In two sentences: In your opinion, why do diversity and digitalization belong together?

The world is diverse and therefore digital needs to be, too. We all need to be sure that the technology – that the digital world is built on – reflects the beauty of the diversity of our world and not the opinion of a few people.

In three sentences: Do you have a role model? If yes, who and why?

First of all my mother and my grandmothers – all entrepreneurs and inspirational women. And obiviously their husbands, my father and grandfathers. Thanks to them I grew up in a world without any rolemodels because they made me believe we are all equal and I can do whatever I love to do.

Your tip for newcomers and young talent:

Alissa Wilms. Worked as an actor. Is studying physics with a big love for black wholes. Developing AI products at the Porsche Digital Lab. Discussing a lot about digital ethics and loves to wear golden shoes.

Your favorite social media channel:

Twitter. https://mobile.twitter.com/PorscheLab

Your favorite App:


A book that changed your life:

I do not believe that reading a book is changing your live. Actions change live. Anyhow I read a lot and there are many books which changed they way I look at the world and therefore also influenced my actions. My favorite book at the moment is 21 lessons for the 21st century.

What is your goal for 2019?

Show more people that they can be whatever they love to do and inspire more girls and women to love technology.