The abbreviation OKR stands for “Objectives and Key Results” and is a management method invented by Intel Co-Founder Andy Grove. Introduced at Google in 1999, it’s now used by a number of Silicon Valley companies and startups. The aim is to define company objectives and to make progress visible and measurable at various levels (C-level, team, or employee level) in the form of key results. OKRs are not specified from above, but negotiated within the team. Each employee should consider how, within his or her sphere, he or she can make a concrete contribution to overriding goals and discuss these ideas with his or her superior.