Address to Success

For the third time, Amazon and its cooperation partners are launching the Women Entrepreneurs of the Future promotional program for women in e-commerce. Here are all the facts and figures — plus a few unusual success stories from last year's participants.

Innovative strength meets know-how; experience meets empowerment. The Women Entrepreneurs of the Future project by Global Digital Women (GDW), the Association of German Women Entrepreneurs (VdU), BRIGITTE Academy, and Amazon is entering its third round. The aim is to help female entrepreneurs make their businesses fit for the digital age with a top-notch coaching team and cooperation partners accompanying the 20 participants for six months. The experts support the participants in developing decisive strategies such as increasing brand awareness, optimizing processes, and reaching new customers all over the world via digital channels. Tjien Onaran, founder of Global Digital Women and co-initiator, says, “Women Entrepreneurs of the Future should create new role models—women who transform their businesses into power plants for digital commerce, export, and brand building, and who inspire many other female entrepreneurs.”

“The aim is to transform companies into power plants for digital trade, export, and brand building.”

(Tijen Onaran)

Sales doubled, order volume tripled; success stories made by UdZ

The success story of last year’s winner shows how positively (and directly) the program affects the performance of the companies. Ines Spanier, owner of farmtex, a traditional company for agricultural products from Petersberg in Saxony-Anhalt, has built up a second mainstay to the classic sales force with online trading. She has doubled her monthly e-commerce turnover and created three new jobs. “I have noticed that this success is possible regardless of location and also in rural regions,” she says. Katrin ten Eikelder was able to raise the profile of her brand, The Knots, which produces handmade carpets. Her order volume has now tripled. And Claudia Wendt, owner of Heizungsdrache, a specialist dealer for heating accessories, and Julia Ritter, managing director of the interior business desiary.de, also took advantage of the opportunities offered by digital trade and have expanded their networks. Dorothee Baer, minister of state for digital affairs and patron of Women Entrepreneurs of the Future, is impressed. “The previous participants have proven that the digital economy is not for men alone. Their ideas and leadership strength show how success is possible in the digital world.”

“The past participants have proven that digital economy is not for men alone.”

(Dorothee Bear)

Apply now — and get started!

Owners and managing directors of companies with up to 30 employees can apply until 28 February, 2019. Whether start-up or family business, innovative beauty label or traditional B2B business, big city or rural region, Women Entrepreneurs of the Future is open for all women who want to use digital potential to bring their company forward. “The focus of the program is the exchange between participants and coaches. They can learn from each other and advise each other on subjects such as sales channels, cost calculation, or marketing. The last round of the support program showed us that big cities don’t have a sole claim to the digital entrepreneurial spirit, which is why this year we are all the more looking forward to participants from all parts of the country,” says Jasmin Arbabian-Vogel, president of the Association of German Women Entrepreneurs.

By the way: at the end of the program, an independent jury consisting of representatives from the cooperation partners and politicians will award prizes to those participants who manage the digital transformation most successfully. Those who demonstrate their entrepreneurial spirit and make courageous decisions. Join the future!

More about the Women Entrepreneurs of the Future and the application can be found here.