A Day In The Life: Mareen Eichinger

Every week we ask another person to have a look at their schedule. This week: Mareen Eichinger, Founder of the Berlin based PR and digital marketing agency Macheete

Since 2010, Mareen has owned the boutique agency MACHEETE, which specializes in PR, social media, and digital communication. Before graduating with a bachelor’s degree in communications and management in Vienna, she trained in the hotel industry and worked in the 5-star sector, which she says prepared her for dealing with “difficult customers.” After her studies, she moved to Berlin in 2008 where she worked for a campaign agency. The founding of MACHEETE wasn’t really planned, but it fulfilled her big dream of finally becoming her own boss. Mareen is married and has two children: Hedi (4) and Jano (2). Her husband went on parental leave twice and sacrificed his career as a music producer for it. Mareen’s favorite free time activities are spending time with her family in the garden or travelling. This summer she’s travelling through Sweden for three weeks in a camper van.

07.30 – 08.00
 Wake up, snuggle up with my two kids, and get them ready for kindergarten

08.00 – 08.30
 The kids are out of the house, me time: meditation, 6-minute diary, shower

08.30 – 09.30
Breakfast with my husband, discuss the day, get ready for the office

09.30 – 10.00
On the way to the office – answer the most important emails and buy flowers

10.00 – 11.00
Discussion and planning of current projects with the team

11.00 – 12.00
Answer emails, proofread press releases, and finalize coordination with customer

12.00 – 13.00
Lunch break with the team

13.00 – 14.00
Meeting with a client for a large social media project

15.00 – 16.00
Write offers, send invoices, reply to emails

16.00 – 17.00
Husband and kids pick me up from work, we go out for an ice cream

17.30 – 18.00
Telephone conference with music label for long-term press work by artists

18.00 – 20.00
Dinner and family time

20.00 – 21.30
Answer the last emails, proofread an interview, and quickly book the next family holiday